Holdings: Sport brands /

Bibliographic Details
Main Author:	Bouchet, Patrick.
Other Authors:	Hillairet, Dieter., Bodet, Guillaume.
Format:	eBook
Language:	English
Published:	Milton Park, Abingdon, Oxon : Routledge, 2013.
Series:	Routledge sports marketing
Subjects:	Sports > Marketing. Professional sports > Economic aspects. Sports > Economic aspects. Sports > Social aspects. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=143481