Marketing your business : a guide to developing a strategic marketing plan /
| Autor principal: | |
|---|---|
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
New York :
Routledge,
2011.
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| Series: | Best business books
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| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=149446 |
Tabla de Contenidos:
- part A. The strategy selection process
- part B. Selecting weaponry
- part C. The marketing plan and the marketing audit.