Marketing your business : a guide to developing a strategic marketing plan /
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2011.
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| Series: | Best business books
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| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=149446 |
Table of Contents:
- part A. The strategy selection process
- part B. Selecting weaponry
- part C. The marketing plan and the marketing audit.