Description: Handbook of CRM

Bibliographic Details
Main Author:	Payne, Adrian.
Format:	Electronic
Language:	English
Published:	Amsterdam ; London : Elsevier Butterworth-Heinemann, 2006.
Subjects:	Customer relations. Relationship marketing > Management. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=153856

Description
Physical Description:	xx, 438 p. : ill.
Bibliography:	Includes bibliographical references and index.