Description: Customer loyalty programmes and clubs

Bibliographic Details
Main Author:	Butscher, Stephan A.
Format:	Electronic
Language:	English
Published:	Aldershot, England ; Burlington, VT : Gower, c2002.
Edition:	2nd ed.
Subjects:	Customer clubs. Customer loyalty programs. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=159785

Description
Item Description:	Rev. ed. of: Customer clubs and loyalty programmes, 1998.
Physical Description:	1 online resource (xiv, 206 p.) : ill.
Bibliography:	Includes bibliographical references (p. [191]-201) and index.
ISBN:	9781317155478