Description: Marketing 4.0 :

Bibliographic Details
Main Author:	Kotler, Philip,
Other Authors:	Kartajaya, Hermawan, 1947-, Setiawan, Iwan,
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2017.
Subjects:	Marketing. Internet marketing. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177526

Description
Item Description:	Includes index.
Physical Description:	1 online resource (142 pages) : illustrations (some color)
ISBN:	9781119341147