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Marketing 4.0 : moving from traditional to digital /

Bibliographic Details
Main Author:	Kotler, Philip,
Other Authors:	Kartajaya, Hermawan, 1947-, Setiawan, Iwan,
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2017.
Subjects:	Marketing. Internet marketing. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177526

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