Cover Image

QR Code

The strategic storyteller : content marketing in the age of the educated consumer /

Bibliographic Details
Main Author:	Jutkowitz, Alexander, 1968-
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2017.
Subjects:	Marketing. Storytelling. Content (Psychology) Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177527

Similar Items

Storytelling organizations /
by: Boje, David M.
Published: (2008)

Transmedia storytelling : Pemberley Digital's adaptations of Jane Austen and Mary Shelley /
by: Camden, Jennifer,
Published: (2018)

Storytelling in the classroom : enhancing oral and traditional skills for teachers /
by: Davies, Alison, 1972-
Published: (2007)

Storytelling como estrategia de comunicación /
by: Lamarre, Guillaume,
Published: (2018)

The strategic use of stories in organizational communication and learning /
by: Gargiulo, Terrence L., 1968-
Published: (2005)

Las leyes de la marca, el storytelling : cómo mantener y ganar más clientes /
by: Walter, Ekaterina,
Published: (2020)

Telling tales : storytelling in contemporary Spain /
Published: (2015)

Speaking out storytelling for social change /
by: Zingaro, Linde.
Published: (2009)

Worlds in words : storytelling in contemporary theatre and playwriting /
Published: (2010)

The springboard : how storytelling ignites action in knowledge-era organizations /
by: Denning, Stephen.
Published: (2011)

Comportamiento psicológico del mexicano, desde la óptica del marketing
by: Rodríguez Santoyo, Adolfo Rafael.
Published: (2011)

Marketing your business : a guide to developing a strategic marketing plan /
by: Nykiel, Ronald A.
Published: (2011)

Relationship marketing : a consumer experience approach /
by: Baron, Steve
Published: (2010)

Qualitative consumer & marketing research /
by: Belk, Russell W.,
Published: (2013)

Online consumer behavior : theory and research in social media, advertising, and e-tail /
Published: (2012)

Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
by: Jaffe, Joseph, 1970-
Published: (2007)

EduStorytelling : el arte de contar historias para la vida cotidiana y los aprendizajes /
by: Chomski, Débora.
Published: (2014)

Ethical marketing and the new consumer
by: Arnold, Chris.
Published: (2009)

Neuromarketing y neuroeconomía /
by: Cisneros Enríquez, Andrés.
Published: (2017)

El diseño como storytelling /
by: Lupton, Ellen,
Published: (2019)

The aging consumer perspectives from psychology and economics /
Published: (2010)

Handbook of marketing /
Published: (2002)

Neuromarketing cerebrando negocios y servicios /
Published: (2007)

Telling and re-telling stories : studies on literary adaptation to film /
Published: (2016)

Statistics for marketing and consumer research /
by: Mazzocchi, Mario.
Published: (2008)

Marketing /
by: Blythe, Jim.
Published: (2006)

Estrategia de marketing /
by: Ferrell, O. C.
Published: (2012)

Marketing /
by: Lamb, Charles W.
Published: (2011)

Fundamentos de marketing estratégico /
by: Marín Sánchez, Carmelo E.,
Published: (2007)

Plan de marketing : diseño, implementación y control: con enfoque en gerencia de marketing /
by: Hoyos Ballesteros, Ricardo,
Published: (2021)

Marketing 4.0 : moving from traditional to digital /
by: Kotler, Philip,
Published: (2017)

Marketing de relaciones : aproximación a las relaciones virtuales /
by: Sarmiento Guede, José Ramón.
Published: (2015)

Marketing digital : herramientas, técnicas y estrategias /
by: Shum Xie, Yi Min,
Published: (2020)

Decoded the science behind why we buy /
by: Barden, Phil.
Published: (2013)

Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor /
by: McLeish, Barry, 1956-
Published: (2011)

Logística y marketing geográfico : Geomarketing, para tomar decisiones visualmente /
by: Amago, Fernando S.,
Published: (2000)

Marketing theory : foundations, controversy, strategy, resource-advantage theory /
by: Hunt, Shelby D.,
Published: (2015)

Marketing público /
by: Ospina Díaz, Milton Ricardo,
Published: (2020)

Interactive marketing revolution or rhetoric? /
by: Miles, Chris, 1967-
Published: (2010)

Marketing : edición Latinoamérica /
by: Lamb, Charles W.
Published: (2017)