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01243nam a2200313 a 4500 |
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ELB177654 |
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FINmELB |
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20200520144314.0 |
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m o d | |
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cr cn||||||||| |
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050516s2005 enka s 001 0 eng d |
| 020 |
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|z 0470012838
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| 035 |
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|a (OCoLC)59258369
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| 040 |
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|a FINmELB
|c FINmELB
|d FINmELB
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| 050 |
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4 |
|a HD69.B7
|b F67 2005
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| 082 |
0 |
4 |
|a 658.8/27
|2 22
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| 100 |
1 |
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|a Ford, Kevin.
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| 245 |
1 |
0 |
|a Brands laid bare
|h [electronic resource] :
|b using market research for evidence-based brand management /
|c Kevin Ford.
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| 260 |
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|a Chichester, West Sussex, England ; Hoboken, NJ :
|b John Wiley & Sons,
|c c2005.
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| 300 |
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|a viii, 158 p. :
|b ill.
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| 500 |
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|a Includes index.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Brand name products
|x Management.
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| 650 |
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0 |
|a Marketing research.
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| 655 |
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4 |
|a Electronic books.
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| 797 |
2 |
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|a elibro, Corp.
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| 856 |
4 |
0 |
|u https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177654
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| 950 |
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|a eLibro English
|