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Social media metrics how to measure and optimize your marketing investment /

Bibliographic Details
Main Author:	Sterne, Jim, 1955-
Format:	Electronic
Language:	English
Published:	Hoboken, N.J. : Wiley, c2010.
Subjects:	Internet marketing. Social media > Economic aspects. Marketing research. Online social networks > Economic aspects. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=178240

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