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Marketing 3.0 from products to customers to the human spirit /

Bibliographic Details
Main Author:	Kotler, Philip.
Other Authors:	Kartajaya, Hermawan., Setiawan, Iwan.
Format:	Electronic
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, Inc., 2010.
Subjects:	Marketing. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=178266

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