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Three threats to brand relevance strategies that work /

Bibliographic Details
Main Author:	Aaker, David.
Format:	Electronic
Language:	English
Published:	San Francisco : Jossey-Bass, 2013.
Edition:	1st ed.
Series:	Jossey-Bass short format series
Subjects:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=179280

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