Persuasive copywriting : using psychology to influence, engage and sell / Andy Maslen
Introduction: how to write like an angel and sell like a demon -- Harnessing the power of emotional copywriting to persuade your prospects -- Three big ideas you should use before benefits -- A powerful process for developing customer empathy -- Flattery will get you everywhere -- The ancient Greek...
| Autor principal: | Maslen, Andy |
|---|---|
| Formato: | Libro |
| Publicación: |
London : Kogan Page, 2015 |
| Descripción física: | XXV, 226 p. ; 24 cm |
| Clasificación CDU: |
659.1 * 659 |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Sumario: |
Introduction: how to write like an angel and sell like a demon -- Harnessing the power of emotional copywriting to persuade your prospects -- Three big ideas you should use before benefits -- A powerful process for developing customer empathy -- Flattery will get you everywhere -- The ancient Greek secret of emotionally engaging copy -- Copywriting and connecting on social media -- Yes! I want your tips on the best way to ask for the order -- Five pleasure-inducing techniques for copywriters -- How to engage your imagination and free your creativity -- Finding your voice (and that of others) -- The definitive way to judge when grammar matters in copywriting -- An age-old method of injecting life into your sales pitch |
| Materias: | |
| ISBN: |
9780749473990 |
| LEADER | 01618nam a2200301 i 4500 | ||
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| 245 | 1 | 0 | |a Persuasive copywriting : |b using psychology to influence, engage and sell / |c Andy Maslen |
| 260 | |a London |b Kogan Page |c 2015 | ||
| 300 | |a XXV, 226 p. ; |c 24 cm | ||
| 336 | |a Texto (visual) | ||
| 337 | |a sin mediación | ||
| 338 | |a volumen | ||
| 520 | |a Introduction: how to write like an angel and sell like a demon -- Harnessing the power of emotional copywriting to persuade your prospects -- Three big ideas you should use before benefits -- A powerful process for developing customer empathy -- Flattery will get you everywhere -- The ancient Greek secret of emotionally engaging copy -- Copywriting and connecting on social media -- Yes! I want your tips on the best way to ask for the order -- Five pleasure-inducing techniques for copywriters -- How to engage your imagination and free your creativity -- Finding your voice (and that of others) -- The definitive way to judge when grammar matters in copywriting -- An age-old method of injecting life into your sales pitch | ||
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