Persuasive copywriting : using psychology to influence, engage and sell / Andy Maslen
Introduction: how to write like an angel and sell like a demon -- Harnessing the power of emotional copywriting to persuade your prospects -- Three big ideas you should use before benefits -- A powerful process for developing customer empathy -- Flattery will get you everywhere -- The ancient Greek...
Descripción completa
| Autor principal: |
Maslen, Andy |
| Formato: |
Libro
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| Publicación: |
London : Kogan Page, 2015
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| Descripción física: |
XXV, 226 p. ; 24 cm |
| Clasificación CDU: |
659.1
* 659
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| Tipo de contenido: |
Texto (visual)
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| Tipo de medio: |
sin mediación
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| Tipo de soporte: |
volumen
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| Sumario: |
Introduction: how to write like an angel and sell like a demon -- Harnessing the power of emotional copywriting to persuade your prospects -- Three big ideas you should use before benefits -- A powerful process for developing customer empathy -- Flattery will get you everywhere -- The ancient Greek secret of emotionally engaging copy -- Copywriting and connecting on social media -- Yes! I want your tips on the best way to ask for the order -- Five pleasure-inducing techniques for copywriters -- How to engage your imagination and free your creativity -- Finding your voice (and that of others) -- The definitive way to judge when grammar matters in copywriting -- An age-old method of injecting life into your sales pitch
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| Materias: |
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| ISBN: |
9780749473990
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