| LEADER |
01219nam a2200313 i 4500 |
| 001 |
000000186125 |
| 003 |
CaOOAMICUS |
| 005 |
20160725115829.0 |
| 008 |
160622s2008 xxua 001 0 eng c |
| 020 |
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|a 9780787998301
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| 040 |
|
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|a ULA
|b spa
|
| 080 |
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|a 658.8
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| 080 |
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|a * 658.8
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| 100 |
1 |
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|a Hatch, Mary Jo
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| 245 |
1 |
0 |
|a Taking brand initiative :
|b how companies can align strategy, culture, and identity through corporate branding /
|c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
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| 260 |
|
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|a San Francisco
|b Jossey-Bass
|c 2008
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| 300 |
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|a XIX, 266 p. :
|b il. ;
|c 24 cm
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| 650 |
1 |
7 |
|a Marcas comerciales
|2 ula
|
| 650 |
0 |
7 |
|a Imagen corporativa
|2 ula
|
| 650 |
1 |
7 |
|a Cultura de la empresa
|2 ula
|
| 650 |
1 |
7 |
|a Estrategia de marketing
|2 ula
|
| 700 |
1 |
|
|a Schultz, Majken
|
| 700 |
1 |
|
|a Olins, Wally
|
| 850 |
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|a ULA
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| 904 |
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|a 2
|b 2
|c Disponibilidad
|d Fecha
|t 211548
|j 658.8 HAT tak
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| 904 |
|
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|a 1213
|b 7
|c Disponibilidad
|d Fecha
|t 211618
|j 658.8 HAT tak
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| 952 |
|
|
|3 Libro
|a Loyola
|b LOYOLA CÓRDOBA
|c Depósito
|d 15-07-2016
|f 3
|i 211548
|o 658.8 HAT tak
|p 211548
|q R. 68916
|x (6) emil
|
| 952 |
|
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|3 Libro
|a Loyola
|b LOYOLA SEVILLA
|c Depósito
|d 18-07-2016
|f 3
|i 211618
|o 658.8 HAT tak
|p 211618
|q R. 006545
|x (6) fpg
|
| 990 |
|
|
|a fpg
|