Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
| Main Author: | Hatch, Mary Jo |
|---|---|
| Other Authors: | Schultz, Majken Olins, Wally |
| Format: | Book |
| Publication: |
San Francisco : Jossey-Bass, 2008 |
| Physical Description: | XIX, 266 p. : il. ; 24 cm |
| Clasificación CDU: |
658.8 * 658.8 |
| Subjects: | |
| ISBN: |
9780787998301 |
Sevilla - Depósito
| Copy 211618 | Available |
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Córdoba - Depósito
| Copy 211548 | Available |
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