The handbook of communication and corporate social responsibility / Øyvind Ihlen ; Jennifer L. Bartlett ; Steve Kent May

While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and...

Descripción completa

Otros autores: Bartlett, Jennifer L.
Ihlen, Oyvind
May, Steven K.
Formato: eBook
Publicación: Chichester : Wiley-Blackwell, 2011
Clasificación CDU: 658.01:174
Tipo de contenido: Texto (visual)
Tipo de medio: sin mediación
Tipo de soporte: volumen
Sumario: While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed"--
Colección: Libros electrónicos en ECONIS
Colección de libros electrónicos de ULoyola
Materias:
ISBN: 9781444336344
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