The handbook of communication and corporate social responsibility / Øyvind Ihlen ; Jennifer L. Bartlett ; Steve Kent May
While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and...
| Otros autores: | Bartlett, Jennifer L. Ihlen, Oyvind May, Steven K. |
|---|---|
| Formato: | eBook |
| Publicación: |
Chichester : Wiley-Blackwell, 2011 |
| Clasificación CDU: |
658.01:174 |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Sumario: |
While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed"-- |
| Colección: |
Libros electrónicos en ECONIS
Colección de libros electrónicos de ULoyola |
| Materias: | |
| ISBN: |
9781444336344 |
Internet
Acceso al texto completo en ECONISBiblioteca Electrónica
| Copia 213799 | Disponible |
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