Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
| Otros autores: | Tybout, Alice M. Kotler, Philip (1931-) Calkins, Tim Kellogg School of Management |
|---|---|
| Formato: | Libro |
| Publicación: |
New York, [etc.] : John Wiley, 2005 |
| Descripción física: | XVII, 334 p. ; 23 cm |
| Clasificación CDU: |
658.8 * 658.8 659.126:7.021.2 |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Materias: | |
| ISBN: |
9780471690160 |
| LEADER | 01226nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000000194089 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20170914131930.0 | ||
| 008 | 170829s2005 xxua 000 0 eng c | ||
| 020 | |a 9780471690160 | ||
| 040 | |a ULA |b spa | ||
| 080 | |a 658.8 | ||
| 080 | |a * 658.8 | ||
| 080 | |a 659.126:7.021.2 | ||
| 245 | 1 | 0 | |a Kellogg on branding : |b the marketing faculty of the Kellogg School of Management / |c edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler |
| 260 | |a New York, [etc.] |b John Wiley |c 2005 | ||
| 300 | |a XVII, 334 p. ; |c 23 cm | ||
| 336 | |a Texto (visual) | ||
| 337 | |a sin mediación | ||
| 338 | |a volumen | ||
| 650 | 1 | 7 | |a Marcas comerciales |2 ula |
| 700 | 1 | @ | |a Tybout, Alice M. |
| 700 | 1 | |a Kotler, Philip |d 1931- | |
| 700 | 1 | |a Calkins, Tim | |
| 710 | 2 | @ | |a Kellogg School of Management |
| 850 | |a ULA | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 221253 |j 658.8 KEL | ||
| 904 | |a 1213 |b 7 |c Disponibilidad |d Fecha |t 221254 |j 658.8 KEL | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 13-09-2017 |f 3 |i 221253 |o 658.8 KEL |p 221253 |q R. 72264 |x (6) emil | ||
| 952 | |3 Libro |a Loyola |b LOYOLA SEVILLA |c Depósito |d 13-09-2017 |f 3 |i 221254 |o 658.8 KEL |p 221254 |q R. 8662 |x (6) fpg | ||
| 990 | |a emil | ||