Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
| Other Authors: | Tybout, Alice M. Kotler, Philip (1931-) Calkins, Tim Kellogg School of Management |
|---|---|
| Format: | Book |
| Publication: |
New York, [etc.] : John Wiley, 2005 |
| Physical Description: | XVII, 334 p. ; 23 cm |
| Clasificación CDU: |
658.8 * 658.8 659.126:7.021.2 |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Subjects: | |
| ISBN: |
9780471690160 |
Sevilla - Depósito
| Copy 221254 | Available |
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Córdoba - Depósito
| Copy 221253 | Available |
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