Hearing the voice of the market : competitive advantage throug creative use of market information / Vincent P. Barabba and Gerald Zaltman
| Autor principal: | Barabba, Vincent P |
|---|---|
| Otros autores: | Zaltman, Gerard |
| Formato: | Libro |
| Publicación: |
Boston : Harvard University, Harvard Business School Press, 1990 |
| Descripción física: | XIV, 294 p. ; 25 cm |
| Clasificación CDU: |
* 658.01 658.01 |
| Materias: | |
| ISBN: |
0875842410 |
Córdoba - Depósito
| Copia 850 | Disponible |
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