Marketing across cultures / Jean Claude Usunier, Julie Anne Lee
| Autor principal: | Usunier, Jean-Claude |
|---|---|
| Otros autores: | Lee, Julie Anne |
| Formato: | Libro |
| Edición: | 5th ed. |
| Publicación: |
New York [etc.] : Prentice hall, 2009 |
| Descripción física: | XVI, 479 p.; 25 cm |
| Clasificación CDU: |
658.8 658.8:316.6 * 658.8 |
| Edición: |
5th ed. |
| Materias: | |
| ISBN: |
9780273713913 |
| LEADER | 00865nam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 000000087577 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20090316112937.0 | ||
| 008 | 090225s2009 sp a 000 0 spa c | ||
| 020 | |a 9780273713913 | ||
| 040 | |a ULA |b spa | ||
| 080 | |a 658.8 | ||
| 080 | |a 658.8:316.6 | ||
| 080 | |a * 658.8 | ||
| 100 | 1 | |a Usunier, Jean-Claude | |
| 245 | 1 | 0 | |a Marketing across cultures / |c Jean Claude Usunier, Julie Anne Lee |
| 250 | |a 5th ed. | ||
| 260 | |a New York [etc.] |b Prentice hall |c 2009 | ||
| 300 | |a XVI, 479 p.; |c 25 cm | ||
| 650 | 1 | 7 | |a Marketing internacional |x Aspectos sociales |2 ula |
| 650 | 1 | 4 | |a Multiculturalismo |
| 700 | 1 | @ | |a Lee, Julie Anne |
| 850 | |a ULA | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 89491 |j 658.8 USU mar | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 13-03-2009 |f @ |i 89491 |o 658.8 USU mar |p 89491 |q R. 56917 | ||
| 990 | |a emil | ||