Marketing across cultures / Jean Claude Usunier, Julie Anne Lee
| Main Author: | Usunier, Jean-Claude |
|---|---|
| Other Authors: | Lee, Julie Anne |
| Format: | Book |
| Edition: | 5th ed. |
| Publication: |
New York [etc.] : Prentice hall, 2009 |
| Physical Description: | XVI, 479 p.; 25 cm |
| Clasificación CDU: |
658.8 658.8:316.6 * 658.8 |
| Edición: |
5th ed. |
| Subjects: | |
| ISBN: |
9780273713913 |
| LEADER | 00865nam a2200277 i 4500 | ||
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| 003 | CaOOAMICUS | ||
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| 100 | 1 | |a Usunier, Jean-Claude | |
| 245 | 1 | 0 | |a Marketing across cultures / |c Jean Claude Usunier, Julie Anne Lee |
| 250 | |a 5th ed. | ||
| 260 | |a New York [etc.] |b Prentice hall |c 2009 | ||
| 300 | |a XVI, 479 p.; |c 25 cm | ||
| 650 | 1 | 7 | |a Marketing internacional |x Aspectos sociales |2 ula |
| 650 | 1 | 4 | |a Multiculturalismo |
| 700 | 1 | @ | |a Lee, Julie Anne |
| 850 | |a ULA | ||
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| 990 | |a emil | ||