Holdings: Marketing 3.0 : from products to customers to the human spirit /

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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Stiawan

Main Author:	Kotler, Philip (1931-)
Format:	Book
Publication:	New York [etc.] : John Wiley & sons, 2010
Physical Description:	XV, 188 p.; 24 cm
Clasificación CDU:	* 658.8 658.8
Subjects:	Marketing ula
ISBN:	9780470598825

Sevilla - Depósito

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