The persuasion handbook : developments in theory and practice / James Price Dillard, Michael Pfau [editors]
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as w...
| Other Authors: | Pfau, Michael, (1945-2009) Dillard, James Price |
|---|---|
| Format: | eBook |
| Edition: | 2nd ed. |
| Publication: |
Thousand Oaks, Calif : SAGE Publications, 2002 |
| Physical Description: | 1 recurso en línea (xx, 874 p.) |
| Clasificación CDU: |
* 159.9:3 316.77 159.95 159.9:3 |
| Forma variable del título: |
The SAGE handbook of persuasion |
| Edición: |
2nd ed. |
| Summary: |
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. |
| Collection: |
Colección de libros electrónicos de ULoyola
Libros electrónicos en Ebscohost |
| Subjects: | |
| ISBN: |
9781452261591 (ebook) |
Internet
> Texto completo en Ebook Collection (Ebsco)Biblioteca Electrónica
| Copy 95169 | Available |
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