The persuasion handbook : developments in theory and practice / James Price Dillard, Michael Pfau [editors]

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as w...

Descripción completa

Otros autores: Pfau, Michael, (1945-2009)
Dillard, James Price
Formato: eBook
Edición: 2nd ed.
Publicación: Thousand Oaks, Calif : SAGE Publications, 2002
Descripción física: 1 recurso en línea (xx, 874 p.)
Clasificación CDU: * 159.9:3
316.77
159.95
159.9:3
Forma variable del título: The SAGE handbook of persuasion
Edición: 2nd ed.
Sumario: The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners.
Colección: Colección de libros electrónicos de ULoyola
Libros electrónicos en Ebscohost
Materias:
ISBN: 9781452261591 (ebook)
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