The persuasion handbook : developments in theory and practice / James Price Dillard, Michael Pfau [editors]
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as w...
| Other Authors: | Pfau, Michael, (1945-2009) Dillard, James Price |
|---|---|
| Format: | eBook |
| Edition: | 2nd ed. |
| Publication: |
Thousand Oaks, Calif : SAGE Publications, 2002 |
| Physical Description: | 1 recurso en línea (xx, 874 p.) |
| Clasificación CDU: |
* 159.9:3 316.77 159.95 159.9:3 |
| Forma variable del título: |
The SAGE handbook of persuasion |
| Edición: |
2nd ed. |
| Summary: |
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. |
| Collection: |
Colección de libros electrónicos de ULoyola
Libros electrónicos en Ebscohost |
| Subjects: | |
| ISBN: |
9781452261591 (ebook) |
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| 245 | 0 | 4 | |a The persuasion handbook : |b developments in theory and practice / |c James Price Dillard, Michael Pfau [editors] |
| 246 | 0 | 4 | |a The SAGE handbook of persuasion |
| 250 | |a 2nd ed. | ||
| 260 | |a Thousand Oaks, Calif |b SAGE Publications |c 2002 | ||
| 300 | |a 1 recurso en línea (xx, 874 p.) | ||
| 520 | |a The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. | ||
| 650 | 7 | |a Persuasión (Psicología) |x Aspectos sociales |2 ula | |
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| 700 | 1 | |a Pfau, Michael, |d 1945-2009 | |
| 700 | 1 | |a Dillard, James Price | |
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| 850 | |a ULA | ||
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