Services Marketing : Integrating Customer focus Across the Firm / Alan Wilson. Valarie A. Zeithaml, Mary Jo Bitner And Dwayne D. Gremler
| Other Authors: | Zeithaml, Valarie A. Gremler, Dwayne D. Wilson, Alan |
|---|---|
| Format: | Book |
| Edition: | 2nd european edition |
| Publication: |
Madrid [etc.] : McGraw-Hil, 2012 |
| Physical Description: | XXV, 559 p. ; 27 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
2nd european edition |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Subjects: | |
| ISBN: |
9780077131715 |
Córdoba - Depósito
| Copy 96830 | Available |
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