Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
| Autor principal: |
Solomon, Michael R. |
| Otros autores: |
Marshall, Greg W.
Stuart, Elnora W
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| Formato: |
Libro
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| Edición: |
7th ed. |
| Publicación: |
Boston : Prentice hall, 2012
|
| Descripción física: |
570 p. ; 28 cm |
| Clasificación CDU: |
* 658.8
658.8
|
| Edición: |
7th ed.
|
| Tipo de contenido: |
Texto (visual)
|
| Tipo de medio: |
sin mediación
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| Tipo de soporte: |
volumen
|
| Sumario: |
For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
|
| Materias: |
|
| ISBN: |
9780132176842
013217684X
|