Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
| Main Author: |
Solomon, Michael R. |
| Other Authors: |
Marshall, Greg W.
Stuart, Elnora W
|
| Format: |
Book
|
| Edition: |
7th ed. |
| Publication: |
Boston : Prentice hall, 2012
|
| Physical Description: |
570 p. ; 28 cm |
| Clasificación CDU: |
* 658.8
658.8
|
| Edición: |
7th ed.
|
| Tipo de contenido: |
Texto (visual)
|
| Tipo de medio: |
sin mediación
|
| Tipo de soporte: |
volumen
|
| Summary: |
For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
|
| Subjects: |
|
| ISBN: |
9780132176842
013217684X
|