Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
| Autor principal: | Solomon, Michael R. |
|---|---|
| Otros autores: | Marshall, Greg W. Stuart, Elnora W |
| Formato: | Libro |
| Edición: | 7th ed. |
| Publicación: |
Boston : Prentice hall, 2012 |
| Descripción física: | 570 p. ; 28 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
7th ed. |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Sumario: |
For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. |
| Materias: | |
| ISBN: |
9780132176842 013217684X |
| LEADER | 01747nam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 000000098852 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20150904200149.0 | ||
| 008 | 150904s2012 xxua 000 0 eng c | ||
| 020 | |a 9780132176842 | ||
| 020 | |a 013217684X | ||
| 040 | |a ULA |b spa | ||
| 080 | |a * 658.8 | ||
| 080 | |a 658.8 | ||
| 100 | 1 | |a Solomon, Michael R. | |
| 245 | 1 | 0 | |a Marketing : |b real people, real choices / |c Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart |
| 250 | |a 7th ed. | ||
| 260 | |a Boston |b Prentice hall |c 2012 | ||
| 300 | |a 570 p. ; |c 28 cm | ||
| 336 | |a Texto (visual) | ||
| 337 | |a sin mediación | ||
| 338 | |a volumen | ||
| 520 | |a For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. | ||
| 650 | 1 | 7 | |a Marketing |2 ula |
| 700 | 0 | |a Marshall, Greg W. | |
| 700 | 1 | |a Stuart, Elnora W | |
| 850 | |a ULA | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 105703 |j 658.8 SOL mar | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 105704 |j 658.8 SOL mar | ||
| 904 | |a 1213 |b 7 |c Disponibilidad |d Fecha |t 105705 |j 658.8 SOL mar | ||
| 904 | |a 1213 |b 11 |c Disponibilidad |d Fecha |t 105706 |j 671 | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 03-09-2015 |f 3 |i 105703 |o 658.8 SOL mar |p 105703 |q R. 64703 |x (6) emil | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 03-09-2015 |f 3 |i 105704 |o 658.8 SOL mar |p 105704 |q R. 64702 |x (6) emil | ||
| 952 | |3 Libro |a Loyola |b LOYOLA SEVILLA |c Depósito |d 03-09-2015 |f 3 |i 105705 |o 658.8 SOL mar |p 105705 |q R. 5138 |x (6) rtm | ||
| 952 | |3 Libro |a Loyola |b LOYOLA SEVILLA |c Almacén |d 03-09-2015 |f 3 |i 105706 |o 671 |p 105706 |q R. 5137 |x (6) rtm | ||
| 990 | |a emil | ||