International marketing : strategy and management /
| Main Author: | |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Oxon [England] :
Routledge,
2013.
|
| Series: | Routledge library editions : international business ;
v. 17 |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=132506 |
| Item Description: | First published in 1986 by Croom Helm. |
|---|---|
| Physical Description: | 1 online resource (310 pages) : illustration |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781135133870 |