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01799nam a2200397 i 4500 |
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ELB132506 |
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FINmELB |
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20200820162738.0 |
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m o u |
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130117r20131986enka ob 001 0 eng d |
| 020 |
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|a 9781135133870
|q (e-book)
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| 035 |
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|a (OCoLC)828735331
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| 040 |
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|a FINmELB
|b eng
|e rda
|c FINmELB
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| 050 |
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4 |
|a HF1416
|b .G55 2013
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| 082 |
0 |
4 |
|a 658.84
|2 23
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| 100 |
1 |
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|a Gilligan, Colin.
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| 245 |
1 |
0 |
|a International marketing :
|b strategy and management /
|c Colin Gilligan and Martin Hird.
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| 264 |
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1 |
|a Oxon [England] :
|b Routledge,
|c 2013.
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| 300 |
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|a 1 online resource (310 pages) :
|b illustration
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
0 |
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|a Routledge library editions : international business ;
|v v. 17
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| 500 |
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|a First published in 1986 by Croom Helm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Export marketing.
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| 650 |
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0 |
|a Export marketing
|v Case studies.
|
| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Hird, Martin.
|
| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=132506
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| 950 |
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|a eLibro English
|