International marketing : strategy and management /
| Autor principal: | |
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| Otros autores: | |
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
Oxon [England] :
Routledge,
2013.
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| Series: | Routledge library editions : international business ;
v. 17 |
| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=132506 |
Tabla de Contenidos:
- pt. 1. The international marketing environment and approaches to opportunity analysis
- pt. 2. Market entry decisions and approaches to international marketing planning
- pt. 3. Developing, implementing and controlling the international marketing mix.