Description: Promotional culture and convergence :

Bibliographic Details
Other Authors:	Powell, Helen.
Format:	eBook
Language:	English
Published:	New York : Routledge, 2013.
Subjects:	Internet advertising. Interactive marketing. Branding (Marketing) Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=137645

Description
Physical Description:	1 online resource (x, 238 pages) : illustration
Bibliography:	Includes bibliographical references and index.
ISBN:	9781136474385