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Data mining and market intelligence for optimal marketing returns

Bibliographic Details
Main Author:	Chiu, Susan.
Other Authors:	Tavella, Domingo, 1948-
Format:	Electronic
Language:	English
Published:	Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
Edition:	1st ed.
Subjects:	Marketing research. Data mining. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=153861

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