Competitive strategy for media firms strategic and brand management in changing media markets /
| Main Author: | |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Mahwah, N.J. :
L. Erlbaum Associates,
2005.
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| Series: | LEA's communication series.
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| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=156574 |