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Customer loyalty programmes and clubs

Bibliographic Details
Main Author:	Butscher, Stephan A.
Format:	Electronic
Language:	English
Published:	Aldershot, England ; Burlington, VT : Gower, c2002.
Edition:	2nd ed.
Subjects:	Customer clubs. Customer loyalty programs. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=159785

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