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Brands laid bare using market research for evidence-based brand management /

Bibliographic Details
Main Author:	Ford, Kevin.
Format:	Electronic
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.
Subjects:	Brand name products > Management. Marketing research. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=177654

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