Strategic marketing management : planning, implementation and control / Richard M.S. Wilson , Colin Gilligan
| Main Author: | Wilson, R. M. S. |
|---|---|
| Other Authors: | Gilligan, Colin |
| Format: | Book |
| Edition: | 3rd ed. |
| Publication: |
Oxford [etc.] : Elsevier, cop. 2005 |
| Physical Description: | XIII, 867 p. ; 28 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Edición: |
3rd ed. |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Subjects: | |
| ISBN: |
9780750659383 |
Sevilla - Depósito
| Copy 211137 | Available |
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Córdoba - Depósito
| Copy 213751 | Available |
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