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920702s1991 GBR 001 0 eng c |
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|a 0750600896
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040 |
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|a ULA
|b spa
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080 |
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|a * 658.8
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080 |
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|a 658.8
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100 |
1 |
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|a McDonald, Malcolm H.B
|4 aut.
|
245 |
1 |
4 |
|a The marketing audit :
|b translating marketing theory into practice /
|c Malcolm H. B. McDonald ; written in association with John W. Leppard
|
260 |
|
|
|a Oxford
|b Butterworth-Heinemann
|c 1991
|
300 |
|
|
|a VII, 268 p. ; 24 cm
|
650 |
|
7 |
|a Estrategia de marketing
|2 ula
|
650 |
|
7 |
|a Ventas
|2 ula
|
650 |
|
7 |
|a Marketing
|2 ula
|
830 |
|
4 |
|a The marketing series.
|p Practitioner
|
850 |
|
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|a ULA
|
904 |
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|a 2
|b 5
|c Disponibilidad
|d Fecha
|t 5013
|j 13134/658.8 MCD mar
|
952 |
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|3 Libro
|a Loyola
|b LOYOLA CÓRDOBA
|c Sala D
|d 02-07-1992
|f @
|i 5013
|o 13134/658.8 MCD mar
|p 5013
|q R. 20532
|