The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald ; written in association with John W. Leppard
| Main Author: | McDonald, Malcolm H.B |
|---|---|
| Format: | Book |
| Publication: |
Oxford : Butterworth-Heinemann, 1991 |
| Physical Description: | VII, 268 p. ; 24 cm |
| Clasificación CDU: |
* 658.8 658.8 |
| Collection: |
The marketing series. Practitioner
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| Subjects: | |
| ISBN: |
0750600896 |
Córdoba - Sala D
| Copy 5013 | Available |
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