Marketing social change : changing behavior to promote healt, social development, and the environment / Alan R. Andreasen
Main Author: | Andreasen, Alan R |
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Format: | Book |
Publication: |
San Francisco : Jossey-Bass, 1995 |
Physical Description: | XX, 348 p. ; 25 cm |
Clasificación CDU: |
* 658.8 658.8:316.6 |
Subjects: | |
ISBN: |
0787901377 |
Córdoba - Depósito
Copy 65626 | Available |
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