Marketing social change : changing behavior to promote healt, social development, and the environment / Alan R. Andreasen
| Autor principal: | Andreasen, Alan R |
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| Formato: | Libro |
| Publicación: |
San Francisco : Jossey-Bass, 1995 |
| Descripción física: | XX, 348 p. ; 25 cm |
| Clasificación CDU: |
* 658.8 658.8:316.6 |
| Materias: | |
| ISBN: |
0787901377 |
Córdoba - Depósito
| Copia 65626 | Disponible |
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