Blue ocean strategy : how to create uncontested market space that makes the competition irrelevant / W. Chan Kim, Renée Mauborgne
| Main Author: | Kim, Chan W. |
|---|---|
| Other Authors: | Mauborgne, Renée |
| Format: | Book |
| Publication: |
Boston : Harvard Business School Press, 2005 |
| Physical Description: | XV, 240 p.; 24 cm |
| Clasificación CDU: |
658.012.2:658.8 658.8:658.012.2 * 658.012.2 |
| Nota: |
Marketing myopia Sprint selling |
| Subjects: | |
| ISBN: |
1591396190 |
| LEADER | 01065nam a2200313 i 4500 | ||
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| 003 | CaOOAMICUS | ||
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| 020 | |a 1591396190 | ||
| 040 | |a ULA |b spa | ||
| 080 | |a 658.012.2:658.8 | ||
| 080 | |a 658.8:658.012.2 | ||
| 080 | |a * 658.012.2 | ||
| 100 | 1 | |a Kim, Chan W. | |
| 245 | 1 | 0 | |a Blue ocean strategy : |b how to create uncontested market space that makes the competition irrelevant / |c W. Chan Kim, Renée Mauborgne |
| 260 | |a Boston |b Harvard Business School Press |c 2005 | ||
| 300 | |a XV, 240 p.; |c 24 cm | ||
| 580 | |a Marketing myopia | ||
| 580 | |a Sprint selling | ||
| 650 | 1 | 7 | |a Productos nuevos |2 ula |
| 650 | 1 | 7 | |a Segmentación de mercados |2 ula |
| 650 | 1 | 7 | |a Estrategia de marketing |2 ula |
| 650 | 1 | 7 | |a Competitividad |2 ula |
| 700 | 1 | @ | |a Mauborgne, Renée |
| 850 | |a ULA | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 82953 |j 658.012.2 KIM blu | ||
| 952 | |3 Libro |a Loyola |b LOYOLA CÓRDOBA |c Depósito |d 11-03-2005 |f 1 |i 82953 |o 658.012.2 KIM blu |p 82953 |q R. 51158 | ||
| 990 | |a emil | ||