Marketing myopia / Levitt, Theodore
| Título no controlado: |
Value innovation : the strategic logic of hig growth Creating new market space |
|---|---|
| Otros autores: | Levitt, Theodore Harvard Business School |
| Formato: | Libro |
| Publicación: |
Boston : Harvard Business School Press, 2004 |
| Descripción física: | 55 p.; 28 cm |
| Clasificación CDU: |
658.012.2:658.8 * 658.012.2 |
| Nota: |
Blue ocean strategy |
| Colección: |
Harvard business review onpoint collection. Create then dominate new markets
|
| Materias: |
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