Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs
| Main Author: | Stone, Bob, (1918-) |
|---|---|
| Other Authors: | Jacobs, Ron |
| Format: | Book |
| Edition: | 8th ed. |
| Publication: |
London [etc.] : McGraw-Hill, 2008 |
| Physical Description: | XXVIII, 663 p.; 25 cm |
| Clasificación CDU: |
658.8 * 658.8 |
| Edición: |
8th ed. |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Subjects: | |
| ISBN: |
9780071458290 |
Sevilla - Almacén
| Copy 104899 | Available |
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Córdoba - Depósito
| Copy 211550 | Available |
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