Marketing Ethics & Society / Lynne Eagle and Stephan Dahl
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
Autor principal: | Eagle, Lynne |
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Otros autores: | Dahl, Stephan |
Formato: | Libro |
Publicación: |
London : Sage Publications, 2015 |
Descripción física: | 300 p. ; 24 cm |
Clasificación CDU: |
658.8:174 658:316 * 658.8 |
Tipo de contenido: |
Texto (visual) |
Tipo de medio: |
sin mediación |
Tipo de soporte: |
volumen |
Sumario: |
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. |
Materias: | |
ISBN: |
9781446296615 |
Córdoba - Depósito
Copia 208966 | Disponible |
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