Marketing Ethics & Society / Lynne Eagle and Stephan Dahl
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
| Autor principal: | Eagle, Lynne |
|---|---|
| Otros autores: | Dahl, Stephan |
| Formato: | Libro |
| Publicación: |
London : Sage Publications, 2015 |
| Descripción física: | 300 p. ; 24 cm |
| Clasificación CDU: |
658.8:174 658:316 * 658.8 |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Sumario: |
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. |
| Materias: | |
| ISBN: |
9781446296615 |
| LEADER | 01078nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 000000098931 | ||
| 003 | CaOOAMICUS | ||
| 005 | 20160422181811.0 | ||
| 008 | 150923s2015 xxka 000 0 eng c | ||
| 020 | |a 9781446296615 | ||
| 040 | |a ULA |b spa | ||
| 080 | |a 658.8:174 | ||
| 080 | |a 658:316 | ||
| 080 | |a * 658.8 | ||
| 100 | 1 | |a Eagle, Lynne | |
| 245 | 1 | 0 | |a Marketing Ethics & Society / |c Lynne Eagle and Stephan Dahl |
| 260 | |a London |b Sage Publications |c 2015 | ||
| 300 | |a 300 p. ; |c 24 cm | ||
| 336 | |a Texto (visual) | ||
| 337 | |a sin mediación | ||
| 338 | |a volumen | ||
| 520 | |a Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. | ||
| 650 | 1 | 7 | |a Marketing social |2 ULA |
| 650 | 1 | 7 | |a Marketing |x Aspectos sociales |2 ULA |
| 650 | 1 | 7 | |a Marketing |x Aspectos éticos |2 ULA |
| 650 | 1 | 7 | |a Ética profesional |2 ULA |
| 700 | 1 | |a Dahl, Stephan | |
| 850 | |a ULA | ||
| 904 | |a 2 |b 2 |c Disponibilidad |d Fecha |t 208966 |j 658.8 EAG mar | ||
| 990 | |a emil | ||