Marketing Ethics & Society / Lynne Eagle and Stephan Dahl
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
| Main Author: | Eagle, Lynne |
|---|---|
| Other Authors: | Dahl, Stephan |
| Format: | Book |
| Publication: |
London : Sage Publications, 2015 |
| Physical Description: | 300 p. ; 24 cm |
| Clasificación CDU: |
658.8:174 658:316 * 658.8 |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Summary: |
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. |
| Subjects: | |
| ISBN: |
9781446296615 |
Córdoba - Depósito
| Copy 208966 | Available |
|---|